TEAMWORK
With a constantly evolving teamwork spirit, providing a sustainable work environment that is creative and “open to change”.

Training new generations of craftsmen and women with the wisdom of the old masters, by transferring their knowledge of craftsmanship in furniture making.
OCCUPATIONAL HEALTH & ENVIRONMENTAL SAFETY
Providing a safe working environment to all members of our team where they can fully reach their potential.

Promising to minimize environmental impacts in all initiatives taken to ensure that our sustainability goals are met.
TRANSPARENCY
Acting with the principle of transparency and not compromising ethical values in national and international trade.
INNOVATION AND TECHNOLOGY
Adapting to the advanced changes in technology especially within our production framework in order to continuously improve our production capabilities and respond quickly to the changing demands of the market and in design.

Promising to keep our innovation process that enable us to become a global brand “continuous”, not instantaneous."